Marketing and Business Planning

The U.S. passion fruit industry is small, but a team of researchers want to help it grow through a grant awarded to Mississippi State University. Eric Stafne, fruit and nut specialist with the MSU Extension Service, is leading a research project aimed at gathering input from growers, marketers, consumers and buyers. The research team wants to better understand the current industry and its future direction.

STARKVILLE, Miss. -- Business leaders looking to upgrade their social media marketing strategies can now get started by tuning in to a new podcast series.

Bricks-To-Clicks Marketing, a Mississippi State University Extension program, helps business leaders develop a digital marketing plan to bring in more customers and revenue. The program has launched an eight-episode marketing podcast centered around use of social media platforms to grow personal brands and businesses.

Thanks to technology, meetings still can be held face-to-face while practicing social distancing, and some tips from the pros can help make the transition easier.

The Mississippi State University Extension Service Center for Technology Outreach has provided technological support for remote learning for more than 20 years. Advances in technology make it faster, easier and possible from home.